Don’t Duplicate. Automate.: *http://bit.ly/q5aSbK
Most b2b marketers struggle with scale and efficiency. Whether its growing contact lists or managing drip campaigns, each new initiative is like reinventing the wheel.
Leading b2b companies are automating to drive sales. Marketing Automation platforms help marketers scale efficiently by automating repetitive manual processes. Case studies demonstrate cost per lead generated decreases from £200 to £20 and time reduced from 100 hours to 10 hours for personalising user content.