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Businesses have traditionally used cookies to track their website visitors but the new EU ePrivacy Directive means they will now have to seek permission from users prior to tracking or collecting any data about them.

Depending on how UK businesses comply means some will win and some will lose from the new directive. With Germany, Denmark, Italy and the UK already having put some form of legislation in place the recommendation is that UK businesses begin to think now about compliance implementation.

For more information on the directive and how best to comply please read our perspective “How the new ePrivacy laws will change your marketing”

<http://www2.mcraeandcompany.co.uk/e/9712/will-change-your-marketing-pdf/17L8/1541782> .