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McRae & Co. // Newsletter September 2011           Subscribe to McRae and Company's RSS feed   Follow McRae and Company on Twitter   Become a Fan of McRae and Company on Facebook   Connect with McRae and Company on Linkedin   contact us

McRae and Company

Marketing Automation – the ultimate career move?

Latest IDC research finds that not implementing a Marketing Automation platform may be the ultimate career limiting move for today’s b2b marketers….

Digital marketing has exploded in scope and complexity making it practically impossible to efficiently and effectively reach your target audience without a fully realized marketing automation infrastructure. If you haven’t gotten started you are already way behind the ball.

IDC Research