Leading b2b companies automating to drive sales
Most marketers struggle with scale and efficiency. Whether its growing contact lists or managing drip campaigns, each new initiative is like reinventing the wheel. Marketing Automation platforms help marketers scale efficiently by automating repetitive manual processes. Case studies demonstrate cost per lead generated decreases from £200 to £20 and time reduced from 100 hours to 10 hours for personalising user content. Read the latest Aberdeen Group research for more on how companies are using Marketing Automation to drive sales.