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McRae & Co. // Newsletter September 2011           Subscribe to McRae and Company's RSS feed   Follow McRae and Company on Twitter   Become a Fan of McRae and Company on Facebook   Connect with McRae and Company on Linkedin   contact us

McRae and Company

Leading b2b companies automating to drive sales

Most marketers struggle with scale and efficiency. Whether its growing contact lists or managing drip campaigns, each new initiative is like reinventing the wheel. Marketing Automation platforms help marketers scale efficiently by automating repetitive manual processes. Case studies demonstrate cost per lead generated decreases from £200 to £20 and time reduced from 100 hours to 10 hours for personalising user content. Read the latest Aberdeen Group research for more on how companies are using Marketing Automation to drive sales.