Read the latest Aberdeen Group study on “Lead Nurturing:… *http://bit.ly/ouN7Oh

Read the latest Aberdeen Group study on “Lead Nurturing: The Secret to Successful Lead Generation”

In case you’re busy here are some of the highlights:

  • Best-in-Class companies are 1.7 times more likely than Laggards to leverage automated lead scoring system to manage lead nurturing.
  • Best-in-Class companies are 4.6 times more likely than Laggards to currently nurture leads – they estimate that over 80% of these organisations will have lead nurturing programs by 2011.
  • Best-In-Class organisations: 70% track cost per lead, 74% track cost per qualified lead, 70% track close ratio on nurtured lead – compared to 41-44% of Laggards.
  • Included a case study of a company increasing the number of qualified leads 300% within 9 months using lead nurturing.