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McRae & Co.  // Thinking July 2011

European Marketing Automation Seminar – Video Highlights

Watch the video – industry experts Adam Sharp and Jeremy Jones present best practice advice on how marketing automation can get sales and marketing working together and maximise marketing ROI, bringing productivity, efficiency and performance gains marketing hadn’t thought possible…

EU e-Privacy Directive – Website Compliance with new Privacy Setting

Companies must give every site visitor from europe the choice to opt-out of behaviour tracking, thereby preventing activities like page view and file downloads from being tracked. In the EU, opt-in tracking is now required in all countries, except the United Kingdom. How are companies complying?…

B2B marketers must stop cutting down the trees and start sharpening their axes

Today marketers can achieve more competitive advantage from working smart and hard, rather than spray and pray. Developing ‘continuous compaigns’ based on compelling personalised content, building up a customer centric view of the world and establishing an ongoing customer dialogue. How?…

 

Breaking Down The Barriers Between Sales and Marketing

 

Marketing Automation systems create hassle free 2-way integration with CRM and frees marketing to nurture leads until they are ‘sales-ready’, and sales to focus on having meaningful conversations with engaged buyers and closing their hottest prospects…

Visit our website www.mcraeandcompany.co.uk. If you would like more information. Copyright McRae & Company 2011. All rights reserved.

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